Emotional honesty in brand recommendations

Brand loyalty is stupid. Here’s an absolute fact: we live in the Golden Age of striker fired semi-automatic pistols. If I showed up for work Saturday and instead of my M9 there was a bag that contained a Sig M18, a Glock 45 (the model, not the caliber), an M&P 2.0, a Beretta APX, a Walther PPQ, and a HK VP9 then I was told that whatever gun I grabbed out of the bag I had to carry I would be fine with any of those choices. The simple fact is that guns from reputable manufacturers are better than ever…and they’re all kind of the same.

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Thoughts on Fighting rifles

What makes a Great fighting rifle? Is it just reliability and the ever-present internet “MILSPEC” assembly and parts or is there something more?I have spent the better part of my adult life focused on fighting with a gun and over six years directly involved with how to use them effectively. During this time, I have … Read more

Systems Thinking Applied to the Shot Process

In our previous discussion, we were talking about applying systems-thinking to the ‘fundamentals of marksmanship’ in an attempt to illustrate why the fundamentals are not as effective as the shot process. We showed how the Army had been applying detail complexity to what was a dynamically complex system; the individual firing their weapon. Now we … Read more

Low Power Variable Optics: The Close and The Far

The world of Low Powered Variable Optics (LPVO) has bloomed in recent years with their increased use in both sporting and professional roles. Just about every optics company worth its glass has at least one LPVO and most have several to address either various price points or magnification ranges. This boom in optics has led to discussions over … Read more