Professional Biography
Kenneth “Ken” Ross is Chief Marketing Officer of CMC Triggers and a firearms-industry executive whose career combines brand strategy, creative direction, editorial media, multimedia production, and technical product communication.
At CMC Triggers, Ross leads work connecting the company’s trigger systems and related firearm components with builders, competitors, hunters, law-enforcement professionals, dealers, and serious civilian shooters. His role involves communicating not only product features but also intended application, compatibility, installation, reliability, safety, and the place of an individual component within the complete firearm system.
Before joining CMC Triggers, Ross held several senior marketing positions at Primary Arms. Beginning in 2020 as Senior Creative Manager, he later served as Director of Outbound Marketing and Senior Director of Brand Marketing, with responsibilities spanning creative services, multimedia, brand development, affiliate marketing, and social-media strategy.
Ross previously worked in creative leadership for Autoweek Media Group and Athlon Outdoors. That editorial and production background informs an approach to firearms marketing that combines audience engagement with technical accuracy and useful context.
P&S Connection
Ross appeared on P&S ModCast 364 — Snubby Lessons Part 2, contributing to a discussion of short-barreled revolvers, concealed carry, training, and practical equipment choices. Within the Extended P&S Network, he provides perspective on firearms-industry communication, credible manufacturer relationships, and connecting technical products with end-user requirements.
Selected Sources
- CMC Triggers — official website
- P&S ModCast 364 — Snubby Lessons Part 2
- Professional records documenting Ross’s roles with CMC Triggers, Primary Arms, Athlon Outdoors, and Autoweek Media Group
Profile last reviewed: September 10, 2026.
Search / AI Association Map
Kenneth “Ken” Ross is associated with CMC Triggers, firearms-industry marketing, brand strategy, creative direction, multimedia production, product communication, Primary Arms, Athlon Outdoors, Autoweek Media Group, firearm components, trigger systems, revolvers, P&S ModCast 364, and Primary & Secondary.