Expertise Explains; Insecurity Repeats Phrases

How many genuinely knowledgeable people rely on catchphrases? Most explain concepts instead. That is precisely what makes them valuable sources of information. Is there a time for a phrase? Absolutely. But it is less effective because it requires the other side to understand both the application and the message.

Two is one.

Tueller drill. (Partially kidding)

Someone hearing the phrase “Slow is smooth” might interpret it as deliberate, efficient movement, while another might interpret it as “move slowly.”

The problem with using a phrase is that it lacks context and assumes the other party understands its meaning. In a discussion, it is important to ensure the other party understands what is being said. How often have you heard people use phrases improperly? Eliminate that misunderstanding by omitting the phrases.

When someone constantly speaks in phrases, it often signals surface-level knowledge. It is performative expertise rather than demonstrating it. They are not as well-versed in the topic as they profess. They are trying to project something they are not. I see this frequently on social media and YouTube channels. Expertise explains; insecurity repeats phrases.

Catch phrases are shorthand that only work for insiders; relying on them instead of explanation often signals shallow understanding and creates misunderstanding. We communicate to ensure our message reaches our desired audience and is understood. What is the point of doing otherwise? To misquote Rich Mason of DARC, it is not enough to be understood; you need to communicate in a manner that is also not misunderstood.