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Brand Loyalty, Bias, and Being Dumb
Brand loyalty is a strong influence on people’s attempt to find the best option. Ford vs Chevy, Coke vs Pepsi, we all have our preferences. Is it safe…
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Craig Caudill
Founder, director, and lead instructor: Nature Reliance SchoolPrimary specialties: Human tracking, tactical tracking, wilderness survival, land navigation, natural awareness, search and rescue, disaster readiness, fieldcraft, and instructor development…
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